Our Brand

Understanding Our Brand

Consistent and repetitive use of the ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ brand strengthens the university’s identity and image in the community. We want every single time a prospective student, donor, new employee or member of the community interacts with ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ — by phone, in person, in print or through an ad — to be memorable and positive.

So what is the ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ brand?

Discover the brand by exploring this online guide. This is your internal guide on how to deliver a consistent brand experience to all our audiences.

Brand Experience

Curious. Community Minded. Committed. 

Our students are bold, community-minded and dedicated, each with a unique educational journey tailored to their interests and goals. How we verbally and visually communicate the ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ brand should align with these personality traits.

  • Curious
    We encourage students to view their time at ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ as a personal journey. At ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼, students can design the future they want. Flexible learning options and tailored support services ensure students of all backgrounds gain academic knowledge and real-world experiences, equipping them for successful careers, advanced academic pursuits and the opportunity to make meaningful contributions to their local communities and beyond.
  • Community-minded
    We celebrate our unique location in Southcentral Alaska. As Alaska’s largest university, we are proud to contribute to the communities we call home. At ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼, you'll become integral to a vibrant community that celebrates diversity and fosters personal and professional growth. We encourage our students to make a positive impact in their communities.
  • Committed
    ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ students are dedicated to making an impact on our communities. Our students’ impact extends far beyond our campuses — significantly influencing Alaska's workforce, economy and the state's future. Our students become professionals and leaders in their chosen fields. They become known as positive contributors to the community. The success of our alumni is a point of pride. We maintain strong relationships with our graduates and  support their lifelong learning and career achievements. In return, our alumni advocate for the value of their ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ education, which contributes to the success of future generations of students..

Tagline

YOUR JOURNEY. YOUR COMMUNITY. YOUR IMPACT.

At ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼, we believe education is a part of one’s journey of growth and self-discovery. We provide a diverse range of programs and a personalized approach to learning, allowing you to shape your educational experience according to your unique situation, passions and goals. Our dedicated faculty and staff are committed to helping you navigate your unique journey to ensure you have what you need to thrive.

When you choose ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼, you become part of a vibrant community that embraces diversity and fosters meaningful connections. Our campus is a place where you'll find lifelong friendships, opportunities for collaboration and mentorship and a support system curated to ensure your success. Engage in student organizations, cultural events and community service initiatives, all designed to enrich your college experience and create lasting memories.

At ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼, we believe education has the power to transform lives and communities. We encourage and foster an environment for you to make a positive impact, both during your time at ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ and beyond. As a ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ graduate, you'll be equipped with the tools and mindset to make a difference in your community and the world through your contributions. 

Brand Voice

Our brand voice aims to communicate ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ stories in a way that reflects its environment. It sparks inspiration and encourages a sense of individuality, community and purpose. It encourages students to embark on their educational journey with confidence, knowing they have the support of a caring community and the potential to create a lasting impact on their lives, Alaska and the world.

The tone of ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ is ambitious and inspirational, identifying opportunity and possibility rather than a set path. With a hands-on approach to learning, practical career training and industry networking, the language we use focuses on real-world objectives and professional goals beyond the university walls. Our words should be forward-looking, depicting ÀÏ°ÄÃÅÁùºÏ²Ê¿ª½±¼Ç¼ not as the final step in one’s academic career but as an important step toward a transformed life.